Delta Upsilon Checks in to Foursquare

Author: Zach Thomas

INDIANAPOLIS — In anticipation of the fraternity's annual conference, the Leadership Institute, Delta Upsilon is excited to partner with foursquare, the leading location-based mobile platform to provide an innovative social experience for members and friends of the fraternity. The 2012 Leadership Institute will take place August 2 through 5, 2012 in Chicago.

By using foursquare, members, friends and visitors from the community can check in and share their experience at each of the fraternity's chapter locations. With locations at nearly 80 campuses around North America, the mobile platform allows users to review tips, photos and comments from other users for each chapter. 

Each check-in to a fraternity spot gives users a familiar experience. Check in to any fraternity spot three times on foursquare and unlock the official Delta Upsilon foursquare badge. Checking in can also unlock access to special promotions with fraternity vendors and partners. 

Chapters can use foursquare as a way to easily spread information on campuses by sharing events and related content for potential members and the community. Alumni and collegians alike can share memories from their chapter, and by linking accounts, can choose to share their foursquare experience with posts to Facebook and Twitter.

By becoming a fan of the Delta Upsilon page on foursquare, attendees of the Leadership Institute will be able to quickly access local venues and points of interest though foursquare lists on their mobile device. With foursquare's enhanced event check-ins, attendees of the Leadership Institute will also be able to easily get information for and check into conference banquets and educational sessions.

Established in 1834, Delta Upsilon is an men’s college fraternity with 76 chapters and colonies across the United States and Canada. The fraternity, founded at Williams College in Williamstown, Massachusetts, is the oldest, non-secret, Greek-letter society and is committed to Building Better Men for a global society through our four founding principles of friendship, character, culture, and justice. More than 110,000 men have joined the Delta Upsilon Fraternity since its founding more than 177 years ago. 

Contact: Zach Thomas
Social Media Director
Delta Upsilon Fraternity
(317) 875-8900