Social Media Guidelines

Social Media Guidelines

These guidelines: are established to protect our members and the privacy of the Fraternity; are meant to provide consistency in quality and content throughout our chapters and associations; refer to social media sites managed and created at the chapter or association level.
 
General Guidelines
  • Please remember that the security of social media is very minimal; nonmembers can and do have access to many of our existing sites. Ensure that content is appropriate, reflects correct, public information about the Fraternity, and portrays Delta Upsilon in a positive light.
  • Review Fraternity policy on the use of trademarks.
  • Remember that anything showing the trademarked terms "DU" or "Delta Upsilon" can be copied or saved and that screen shots of the site can be taken. Content on any social media page, group or site must promote a positive image of the chapter, the Fraternity and the organization's environment (university, college, city, state/province).
  • Appropriateness of content is the responsibility of the chapter but will be monitored by the Fraternity on a regular basis. At all times, social media content is subject to the approval of the Fraternity.
  • Questions or Concerns - Please direct any inquiries regarding social media to socialmedia@deltau.org.

Official Fraternity Social Media Websites
  • To protect chapter, association and member privacy, Delta Upsilon does not publish an online database of official chapter/association Facebook links.
  • It is appropriate to post a link to your chapter or association Facebook and/or Twitter accounts on your organization's approved website.
List of Associated Sites: Facebook, Twitter, LinkedIn, Flickr, YouTube, Issuu, Delicious

If you need assistance accessing our social media sites please contact us a socialmedia@deltau.org.


Facebook
Facebook offers an environment for social networking that many take advantage for the purposes of maintaining relationships and communication between friends and family. Content published by the chapter or association should be limited to events, updates and communication that foster informative, constructive relationships with members, alumni, potential members and the greater community.

Promotion of Events
  • Chapter Events - No events that include alcohol may publicize or list on Facebook, even if the event has been approved by the Fraternity.
  • The chapter/association hosting the event must regularly monitor all content posted by guests on the wall of the event and must remove content immediately that does not adhere to the guidelines set forth in this document.
  • Chapters/associations may only publicize activities with appropriate event names and content via Facebook including photographs, video or other digital media.
  • Chapter/association pages and groups should only be used to communicate with the membership regarding official Delta Upsilon-sponsored events; do not use these sites to advertise or announce off-campus events, personal or business promotions or pre- or post-parties.
Pages, Groups and Events

Facebook currently offers two main networking tools to organize and promote a chapter or association: groups and pages. Both tools are able to host events, which are recommended for short-term programming, dates or programming
  • Pages - Forum for a chapter or association's public presence on Facebook. Good vehicle to provide general information to members, potential new members, friends, family and others. Primarily used to push information to the page's fans; generally, there is not extensive interaction between fans. Fan pages can be viewed and added by anyone and should be the primary tool for communicating to non- or potential members.
  • Groups - Forum to facilitate and encourage interaction within a specific group. Useful for ongoing communication between group members through discussion topics. Group members can be invited to join and messaged in bulk, however offer less custom content. Groups should be used primarily for communication within the chapter or group of members.
  • Event pages should be used for subjects that are not reoccurring, such as for recruitment dates and information. These events should be hosted by the chapter page and/or a more general informational group.
  • Secret, private or unauthorized groups are discouraged, and any with content not adhering to Delta Upsilon's Social Media Guidelines must be removed.
Naming Groups or Pages
  • Groups and pages should be titled "Chapter Name Chapter of Delta Upsilon,"  "Delta Upsilon at Chapter/Institution Name," such as Webster Chapter of Delta Upsilon, Delta Upsilon at Hamilton, Delta Upsilon Alumni of Ohio State or Rochester Delta Upsilon Alumni.

Twitter
Twitter is an environment where most users seek a constant source of quick updates. Chapters or associations using Twitter should post more information about day-to-day happenings such as promotional or recruitment information, chapter or member accomplishments and upcoming dates and event updates.

  • Mentions lead followers of your Twitter account to other accounts, hash tags link your post to similar posts as well as assist in search optimization.
  • Include mentions and hash tags such as @tufts or #pennstate when appropriate and relevant in the content of your post.
  • Use official hash tags and mentions for the Fraternity (@deltaupsilon or #deltaupsilon) and event names (such as #li2010, #wec2011, #gsi2010, #rls2011, #duel2011).
  • Suggested username convention for chapter or alumni association Twitter accounts is "chapternamedu" (for example, "californiadu" or "northwesterndu"). Nicknames, slang names or otherwise inappropriate terms or references should not be used.
  • Follow http://www.twitter.com/deltaupsilon for content from the Fraternity to re-tweet (RT @deltaupsilon) to your followers.
  • The nature of Twitter is that users regularly follow others they do not know personally. It is more likely on Twitter than any other social media site that your chapter or association will have unknown/non-member followers. Please keep this in mind when using any proprietary or potentially sensitive information for your tweets.
  • Block followers that are deemed inappropriate if seen by others viewing your Follower list.

Flickr, YouTube, Vimeo and Digital Content
All photos, presentations, podcasts or other audio or video media posted must be appropriate in nature, must adhere to the risk management and loss prevention guidelines of the Fraternity, and must not identify active members by full name. Alumni members should give approval before they are tagged.


LinkedIn, Myspace, Ning, Squidoo, Delicious, Digg, Etc.
New social media websites are created frequently. Before your chapter or association creates a profile, group or page, please contact us socialmedia@deltau.org to work out guidelines specific to the forum you are considering.


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