RECRUITMENT Programming
DU's various recruitment programs teach chapters best practices for recruitment.
Amplify DU: Recruitment Training Program
The Amplify DU: Recruitment Training Program is designed to prepare chapters to have a highly successful membership recruitment. Held virtually, the program consists of Zoom webinars and one-on-one chapter coaching to help chapters/associate chapters plan, prepare and execute recruitment strategies.
Registration is open for the summer 2024 session of Amplify DU!
Each chapter is expected to have one primary participant (likely the VP Recruitment) who will engage in all aspects of the program. Additional members (Assistant VP Recruitment, Recruitment Chairs, Recruitment Committee Members, etc.) and advisors are invited to participate in the webinar-portion of the program.
Summer 2025 Amplify DU
Program Format
The program has three core components taking place over 3 weeks to start fall 2024:
- Large-group webinars – occurring on three evenings as we prepare for the new academic year. All program participants, plus 1-2 additional undergraduates per chapter and advisors, will attend. Webinars are designed to introduce and educate on broad topics and concepts.
- Small-group meetings – Each chapter will be assigned a Recruitment Coach who will schedule two group meetings of chapters with similar characteristics (campus type, recruitment timeframe, housed/unhoused chapters, etc.)
- One-on-one coaching – Your Recruitment Coach will facilitate at least one (1) one-on-one coaching session with representatives from your chapter.
Program Schedule
Webinars
- Tuesday, July 30 | 8:00 p.m. EDT
- Recruitment Zones: Effective Recruiting Year Round
- Tuesday, Aug. 6 | 8:00 p.m. EDT
- Marketing, Social Media, and Recruitment Scouting Part 1
- Wednesday, Aug 14 | 8:00 p.m. EDT
- Recruitment Success from Your Peers- Utilizing and Succeeding with Amplify & Recruitment Scouting Part 2
Zoom links will be sent to registered attendees prior to each webinar.
Recruitment Coaches will schedule small-group meetings and one-on-one sessions directly with chapters.
Past Amplify DU Webinar Recordings and resources
January 2024 Amplify DU
Train the Trainer Recruitment Seminar
In our pre-recorded Amplify DU session, we teach a chapter's VP Recruitment and recruitment team how to successfully train their chapter members how to recruit. We walk you through how to facilitate a recruitment training session with your chapter using a ready made PowerPoint presentation that is available to your chapter.
There are other ways to structure your recruitment training sessions, and often, hosting more than one is a good idea. Here are two examples from chapters that can be good to emulate.
Kansas State Recruitment Training Session
Purdue Recruitment Training Session
2023 Amplify DU
- Webinar #1 - Recruitment Season: Game On!
- Webinar #2 - Marketing and Selling Your Chapter
- Webinar #3 - Measuring Recruitment Success
2022 Amplify DU
- Webinar #1 - 365 Recruitment
- Webinar #2 - Recruitment as a Team Effort: Creating a Blueprint for Success
- Webinar #3 - Diversity, Equity and Inclusion in Fraternity Recruitment
2021 Amplify DU
- Webinar #1 - Why Amplify DU?
- Webinar #2 - 365 Recruitment
- Webinar #3 - Diversity, Equity and Inclusion in Fraternity Recruitment
- Webinar #4 - Telling and Selling Your DU Story
- Webinar #5 - Recruitment is a Team Effort
Recruitment Resources
NEW RECRUITMENT TOOLKIT
Marketing plays an important role in a chapter's recruitment efforts. The International Fraternity has created a new Recruitment Toolkit aimed to help your chapter market itself year-round to assist in your recruitment efforts. This means sharing the DU story so that PNMs, parents and others on campus know why someone should join DU and what they will get out of DU membership.
This Recruitment Toolkit includes:
- Social media guide
- Social media graphics templates
- Flier templates
- Video best practices
- Links to DU's brand guide/logos
- Includes chapter specific versions of the DU logo
- Includes a link to DU stock photos
- Info about the DU store/licensed vendors
Other Resources
Chapter Vice Presidents of Recruitment can find recruitment resources on our Chapter Resources page under Vice President of Recruitment. This includes position descriptions, bid card templates, PNM referral guides and more!
Make sure to check out the Recruitment Tips section of our DU blog for more ideas and resources.
Facilitator Interest
Want to help Delta Upsilon build better men? Complete our Facilitator Interest Form if you are interested in volunteering as a DU educational program facilitator.